Periodically we check market is within the SEO realm to try to predict where to spend the majority of our efforts within mobile, web and beyond.

Here is the breakdown:

Marketing Conversions

  • 82% of smartphone shoppers conduct “near me” searches.
  • 28% of searches for something nearby result in purchase conversion.
  • Using videos on landing pages will increase conversions by 86%.

Mobile

  • Over 52% of smartphone users have discovered a new product or service while conducting a search on their smartphone. 
  • 79% of location-based searches convert into offline purchases.
  • 87% of people look up the location of a business on Google Maps.

Voice Search

  • Over 65% of people between the age of 25-49-year speak to their voice-enabled devices at least once a day.
  • It is estimated by the year 2020 50% of all online searches will be voice searches.
  • Two-thirds of people who use digital voice assistants, use their smartphones less often. (Amazon Echo, Home Pod, or Google Home)

Organic Searches

  • Google provides over 95% of organic web traffic.
  • 70% of marketers say that growing says improving their SEO (Search Engine Optimization) resulted in an increase in their organic web presence.
  • 75-80% of search engine users only focus on organic search results. 
  • Video content is 50x more likely to drive organic search results than plain text
  • Video within a post increases organic traffic from search results by 160%.
  • Organic SEO has around 6 times more impact than paid search ads

Eye on Video

  • 47% of people watch more than an hour of Facebook or YouTube videos a week.
  • 61% of YouTube users are male
  • 33% of consumers engage with branded video on YouTube.
  • Two-thirds of users watch YouTube on a second screen while watching TV.

ViviScape can help you create an SEO and content strategy to compliment your business.

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