Read this article to find out how building your own website can help your cleaning business.
You inherited your family’s cleaning business, and you're looking for ways to attract new clients. The best way to attract new clients is by having a custom website for your business. You want it to be as easy as possible for potential clients to discover your services, which means putting your business on the screens of your potential customers. You want your customers to know who you are, what you offer, and how much it’s going to cost them. You want to be able to sell, not only your service but your brand and your story.
On your website, you should promote the services you offer, whether that be residential, commercial, or reoccurring cleanings. You want to thoroughly explain the services you offer by attaching articles or links that explain these services. You can also embed videos on your website that show the services you can provide for every clients’ needs. You may also want to dedicate a page of your website for reviews from past clients so your potential customers will know that other people have trusted you with their cleaning needs and you exceeded their expectations. You will also want a portfolio to showcase your past work. This will prove that your company is good at what it does.
Don’t make it hard for your customers to find information. Have a simple and clean website that offers your customers tools that will make their decision of shopping for a cleaning service easier. Advertise the locations that you work in. The more information you can give people upfront the more inclined they are to hire your services. Give your potential clients an estimated quote so they know if you’re in their budget. Offer online booking so they can hire you from the comfort of their home. Most importantly, make sure your contact info is easy to find in case a client has any additional questions.
However, the best way to grow your company is by building your brand, and it is important that your website reflects this brand. Your website should tell your story, allowing your customers to connect with you. It should have a history of how your great-great-grandparents first founded this company and how your cleaning business has been in the family for generations and generations. Make it personal to reflect the story you want to tell about your company.
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