It’s important to educate your audience about your company and your product. This can be done through an informational webinar, a video lesson series, or an animated explainer video. Educating your audience will help your customers understand your story, giving consumers an opportunity to relate to and trust your brand. Video helps tell your story and inform your audience in a way that is relatable and entertaining. Using editing techniques and storyboarding will help you tell your story clearly and concisely so that you can better relate to your audience.
THE IMPORTANCE OF STORYBOARDING
Storyboarding is important because it forces you to look at the bigger picture. This will ensure that your story flows seamlessly from one scene to the next. To make sure that your video is clear, concise, and entertaining, it is important to storyboard. Storyboarding video content is like outlining an article, it helps you keep control over the message you want to tell and lets you plot the emotional reaction you hope to provoke in your audience. Storyboarding organizes your audio and visual content. Your storyboard will ensure that you have included all the important scenes necessary to educate your audience. Storyboarding gives you the opportunity to be messy. You may want to brainstorm many scenes that you can cut and simplify before putting your video in production. This will give you the opportunity to experiment in order to find the most precise and effective way to give your audience the information that they deserve.
Having an educational video with compelling visuals will pull your readers in and keep their attention. Storyboarding will help you create the strongest visuals to properly convey your message. It’s important to take longer segments and chop them up into shorter scenes to make sure you are hitting essential emotional notes that you want to convey to your viewers. Storyboarding allows you to take a step back to make sure that your video is not only informative, but also emotionally impactful. When you storyboard, you will find a formula for your educational content videos that you can reuse for other informational videos. Don’t reinvent the wheel once you find something that works. While storyboarding is mostly visual, it’s important to include some text as well. Storyboards often include voice overs, dialogue, and camera cues. The more detail oriented your storyboard is, the easier it will be for video professionals to turn it into a video that accurately represents your vision.
THE POWER OF EDITING IN STORYTELLING
Once you have all your ideas together and in the proper order to present your emotional message to your audience, you can use different editing tools to manipulate your footage and convey your message efficiently. Editing allows you to cut scenes so that your viewer only watches the best and most important parts of your footage. It allows you to smoothly transition from one scene to the other, so you don’t waste your time lingering between topics. Cut out all technical jargon and make sure your video stays on topic. This allows you to keep your audience’s attention by cutting to the most relevant information.
While most editing will appear seamless and make your content flow flawlessly, some editing can be used to draw attention to a specific object or area of your footage. For instance, sllow-motion on a happy couple’s face as a man pulls out a wedding ring to propose emphasizes the joy they share in the moment. The slow-motion effect also places an emphasis on the ring, so your audience knows that it is the ring that brings this couple joy. Special effects can help highlight your product as well as pin down the emotional response your aiming to evoke in your audience. If your audience feels an emotional connection to your video, they will be able to better retain information from it.
BENEFITS OF VIDEO STORYTELLING FOR EDUCATIONAL PURPOSES
Animated explainer videos, video lesson series, and webinar informational videos are among the most popular educational videos. Using videos to educate your audience on your product and your brand will help your audience retain information. Animated explainer videos are videos that explain your product or services to your audience. It is important that your audience understands what you’re selling, why you’re selling it, what problem it solves, and how it works.
Animated explainer videos give your audience a problem and present your product or services as the solution to that problem. Video editing and storyboarding will help you make an explainer video that is to the point and entertaining. Another way to educate your audience on your product or brand is by creating a video lesson series. A video lesson series will pull your audience in by giving them information about your brand, product, or industry through a series of informational videos. Webinar informational videos are often used for internal communication. However, it is still important that proper storyboarding and preproduction planning is put into each video your company creates to keep your audience interest and clearly articulate information to them.
VIVSCAPE CAN HELP
Well edited and storyboarded content will capture your audience’s attention and help them understand your brand. Educational video storytelling is a big journey to embark on. Viviscape will help you create content that will effectively communicate your brand, vision, product, or services to your audience. Together we can help you tell the story that you want to tell. Click here to get started with Viviscape.