Promo videos allow you to connect with your audience and advertise your product or services. Your promo video should tell a story about your company and your brand. Video editing and storyboarding are tools that will help you convey a compelling story to your audience. These tools will give your promo video structure and emotion.


Editing is an impactful tool for storytelling that will allow you to tell your story in a captivating way. When you’re editing a promo video it is important to pick the right music that captures the correct emotion you want to share with your audience. Your music choice should also capture the tone and mood of your product. It’s important to pick the music you want to use before you can edit your footage, especially if you want the images to flow to the beat of the music you picked. This will give your video extra emotional draw. Editing your promo to music will also help with the pacing of the video. You can also match specific imagery with certain points of the music to make it more emotional.

Since promotional videos are usually only 15 to 60 seconds long, editing allows you to take big ideas and cut them down to easily digestible portions. It is important to refine your promo video during the editing process and decide what are the important and poignant shots that you would like to keep in your video.


A promo video shouldn’t just promote your product. Your promo video should be an experience for your viewers. It should be about a problem your viewers have, the solution you provide with your product or services, and the larger vision of what you want to build with your brand. Since it’s important to emphasize your product’s unique features, storyboarding will help you create an organized and succinct video that captures the most important aspects of your product. You want your promo video to sound professional without being boring. Storyboarding will help you create an exciting promo video by allowing you to plot out your engaging dialogue and narration with visually stimulating images. You want your promo video to be long enough to explain your product, but short enough to keep your viewers attention. Storyboarding allows you to play around with the length of a video. This gives you the opportunity to make sure that the story is exactly the right length before it goes into production.



Well edited and storyboarded promo videos will capture your audience attention and help them understand your products and services as well as your brand. Creating a promo video is a big journey to embark on. Viviscape will help you create promo videos that will effectively communicate your brand, vision, and product or services to your audience. Together we can help you tell the story that you want to tell. Click below to get started with Viviscape.


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